OPX-ZARATE
PURPOSE, Finishing materials retailers live and die by the quality of the sales conversation. The project aimed to give Zarate a digit al tool that could turn hesitant visitors into confident buyers, by letting their customers see exactly what they are choosing before they commit.
Project Name:
OPX-ZARATE
Overview
A real
time digital showroom built for a finishing materials retailer, allowing their clients to explore and compare floor and wall finishes inside a furnished architectural environment.
Industry
Comercial :
Digital Showroom
RELEASE DATE:
April 2023
APPROACH
- SPACE AS THE DECISION CONTEXT
The core bet was simple: a material visualised across an entire floor or wall, inside a furnished digital environment, sells better than a sample held in the hand. Every strategic decision followed from that premise. - IMMEDIACY AS A SALES TOOL
Comparison had to happen within a single conversation, at the customer’s pace, without rendering queues or prepared presentations.
IMPLEMENTATION
- RESIDENTIAL PROTOTYPE
A furnished digital environment calibrated to the retailer’s customer profile. - CATALOGUE CURATION
A curated selection of 50 floor and wall materials from the full catalogue, chosen to represent the breadth of the offer. - INTERFACE DESIGN
Product name and manufacturer visible at every selection, keeping the experience commercially grounded.
OUTCOME
- FASTER, MORE CONFIDENT DECISIONS
Customers stopped guessing and started composing. Independent floor and wall selection let them explore combinations in real time, turning an uncertain choice into a resolved one. - A DIFFERENT BUSINESS MODEL BECOMES POSSIBLE
The photorealistic quality did something the brief didn’t ask for: it made the experience compelling enough to rethink how Zarat e sells entirely. No large showroom floor required. No mock-ups to maintain or replace. The same tool can travel to industry trade fairs, power a network of low-investment pop-up stores, and scale commercial presence progressively without scaling infrastructure costs at the same rate.
